R.C. McBride


Originally from Danville, Illinois, R.C. first came to Normal as an Illinois State student in 1993 and earned a Bachelor’s degree in Broadcast Journalism, settling here permanently in 1997. He worked at WJBC as a reporter, talk show host, severe weather anchor, and program director until 2012. From there, he moved to Illinois State as Assistant Director of University Marketing and Communications (overseeing trademark licensing, social media, and video production) before heading across campus to head up WGLT’s business operations in 2017. He is married to Christy, with whom he has three daughters. As a lifelong Cubs fan, he firmly believes optimism pays off...eventually. 


  • Council Member Since 2015
  • Current Term 2015 - 2019


  • General Manager of WGLT public media, Illinois State University 
  • Lecturer, Illinois State University School of Communication

Boards, Committees, Volunteerism

  • Chair, BNadvantage Marketing and Communications Task Force
  • Board member and Coach, Bloomington-Normal Girl's Softball Association
  • Member, Town of Normal/Unit 5 Liaison Committee
  • Member, Town of Normal Library Planning Committee
  • Member, ISU/Town of Normal Redbird Pride Committee


  • Reading, especially history and literary fiction
  • Baseball
  • Sportscasting, Missouri Valley Conference play-by-play basketball, softball, baseball games airing on ESPN3, ESPN+, Comcast Sports Chicago, and Fox Sports Midwest